{"product_id":"merch-1","title":"Merch","description":"\u003cp\u003eMerchandise has always been branding’s quiet companion – from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world, it was often reduced to the forgettable giveaway. This book argues that those days are over. Today, merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people’s hands and daily routines. When approached with intention, merch becomes more than decoration – it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use.\u003c\/p\u003e","brand":"ROVA","offers":[{"title":"Default Title","offer_id":64741906153849,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/0213\/5204\/files\/10-36b14073-e431-4c48-adfe-39d7b9ddb527.jpg?v=1790772962","url":"https:\/\/rovaeditions.co.uk\/products\/merch-1","provider":"ROVA ","version":"1.0","type":"link"}