Nihon Beer Can Taizen

Canned beer has become the most familiar drink since we became adults.

This book is packed with nostalgic pictures, logos, and designs!!

Famous places, local areas, railways, event mementos, and characters...

From brands that no longer exist to the evolution of long-selling brands that still exist, this book features countless beer cans from the Showa and Heisei eras!!!

Turn the pages and you'll see memories of those days flood back.

You'll rediscover memories that have vanished like beer foam.

The bittersweet taste of that first canned beer you bought, feeling like an adult.

Your student days, when you didn't even know the taste and thought you were cool with a foreign brand in hand.

The barrel-shaped beers we all sipped and enjoyed at cherry blossom viewing parties, at the beach, and on picnic blankets.

The unique, locally designed canned beer you bought as a souvenir on a trip.

Perhaps each person has as many memories as they have downed cans.

This book explores the history of Japanese beer cans. This book offers a comprehensive look at the evolution of Japanese beer cans over the past 60 years, since Asahi released Japan's first canned beer in 1958.

This book showcases a wide variety of products released by various beer makers from the Showa era through to the Heisei era, including the evolution of designs for long-selling brands from each brewery's Showa era, cans commemorating events like the Olympics, World Expo, and the opening of the Shinkansen, limited edition products featuring famous places and local areas, cans related to professional baseball and other sports, and cans featuring characters like Suntory's penguin. It also features numerous advertisements and novelty items.

This book features approximately 800 beer cans from Japan's four major breweries—Asahi, Kirin, Sapporo, and Suntory—as well as Orion!