Rouleur #143

Spring fever: you can almost touch it. It’s a buzz, a vibration anticipated by the premature licks of sunshine which hit Belgium’s cobbles in anticipation of what’s next. It’s a raring, daring feeling, a force that shifts cycling’s needle to the first of its three GrandTours. The Giro d’Italia: a race embodied by the vibrant maglia rosa worn by its leader, whose vitality and vigour capture the moods of the temperamental Italian spring, and which are woven into the spirit of Rouleur 143.

In this issue, we focus on trailblazers and
first-timers. From the journey of Unibet Rose Rockets, the first team to make social media a central pillar of its sponsorship model, to the resilience behind Lorenzo Finn’s U23 rainbow bands, these are the spring lambs stepping into the spotlight. They’re intent on making their presence felt, their voices heard, and their ambitions clear in a sport shaped by centuries of passionate, unpredictable chaos.

So, what next? ‘Bella Vita!’ cry the mountains, towns and cities of the Corsa Rosa, handing out tastes of the ‘good life’ – gruelling tests of endurance with an ironic smirk to those who take to its path. Let there be drama, let there be stories for today, tomorrow, and the rest.