The Real McCoys 2025

Military, motorcycle, and work/sports styles are the roots of American casual wear. Functional clothing adapted to various harsh environments and activities later became a fashion staple, and continues to this day. The Real McCoy's meticulously analyzes vintage archives, primarily from the 1940s to 1980s, and expertly recreates them with high quality through domestic production, primarily in its own factories. Beyond mere replicas, the brand's relentless pursuit of design and manufacturing techniques is unparalleled, and in recent years has earned it worldwide acclaim as a fashion brand. This book offers a comprehensive introduction to The Real McCoy's new 2024-2025 collection. It also includes insights into the history of military clothing, rare archival photographs, and columns on vintage pieces, satisfying both materialistic and intellectual desires. The following is a quote from the beginning of the book: "When you put on that product, it was once a battle for national prestige and a challenge to push the boundaries of speed, even at the cost of your life. Failure meant 'the end.'" A partner who will be with you in a life-or-death situation is on a different level of seriousness. From the selection of materials to the patterns and stitching, no corners can be cut, not even in the smallest details. That's the kind of thing that The REAL McCOY'S is fascinated by: military garments and motorcycle jackets. Their reproductions are more than just clothing; they feel like they're passing something on from the past to the future. We want to pass on to future generations the history of the product, the aims embedded in the design, and the pride the men bore. In recent years, the value of vintage clothing has risen even further. It's gratifying to see so many people once again paying attention to the great legacy left behind by our predecessors. However, we live in an age where even a single mistake in this inheritance can distort "history" and be passed on in the blink of an eye. The REAL McCOY'S pours its heart and soul into its products, proud that they are part of that history.