Real McCoys 2027

Since 2014, The Real McCoys has been actively expanding overseas and has become recognized as a major brand in Europe and America. They thoroughly examine and reproduce items that once existed in America—from materials to sewing specifications and parts used—and not only integrate them into the modern fashion scene, but now steadily gaining fans not only in the Japanese market but also overseas. Growth in overseas markets has led to increased sales since the 2015 edition. Today, many celebrities both in Japan and abroad are loyal users, further revitalizing the brand. In addition to six directly managed stores in Japan, they also have street-level stores in London. Their dealership spans Asia, Europe, America, and other regions. Their approach of reviving vintage wear, which differs from typical fashion brands, is not only a commitment to products but also creates a unique brand worldview. This book thoroughly introduces The Real McCoy's latest products and, within its deep worldview, leads you to the origins of functional clothing born in America. It is a culturally significant volume well-versed in American fashion history.